Looking for the best town to visit in Liguria? This slice of Italy’s Riviera, wedged between the mountains and the Mediterranean Sea, is all about charm, color, and flavor. From pastel-hued fishing harbors to olive-covered hills and sandy coves, Liguria packs in more beauty per mile than most regions can dream of. You could be sipping crisp Vermentino during Liguria wine tours, wandering through the grand palaces of Genoa, or lazing on a beach in a sleepy seaside village. This guide isn’t just about famous names like Cinque Terre and Portofino, it’s your passport to hidden bays, hilltop hamlets, and local trattorias where the pesto tastes like it’s been perfected for centuries.
Table of Contents
Best towns to visit in Liguria: 16 Top Picks
1- Wander the colorful lanes of Vernazza
Pastel-colored houses tumbling down the cliffs, a tiny harbor bobbing with fishing boats, and the sparkling Ligurian Sea at your feet, Vernazza is the kind of place that makes you pinch yourself. As one of the jewels of Cinque Terre, it’s a dream for photographers, seafood lovers, and hopeless romantics alike. Grab a table by the waterfront for a plate of fresh anchovies, or make the climb up to Castello Doria for views that could double as a desktop background. The narrow, winding streets are made for aimless wandering, and every turn feels like a postcard.
Ready to uncover the best? Dive into our ultimate guide on things to do in Vernazza and get the tips for soaking up every view, bite, and hidden corner.
2- Explore the elegance of Portofino
Tucked into a perfect crescent on the Ligurian coast, Portofino is where fishing village charm meets full-on Riviera glamour. Its harbor is a swirl of bobbing yachts, candy-colored facades, and high-end boutiques calling your name. Wander the chic piazzetta, then follow the coastal trail up to the lighthouse for a sunset that feels like it’s been staged just for you, ideally with a chilled glass of Ligurian white in hand.
Want the insider scoop? Our visit Portofino Italy guide has the best routes, bites, and photo spots to make your trip sparkle
3- Visit the classic Ligurian vibes of Camogli
Camogli is a more intimate, less crowded alternative near Portofino, with a charming old town, a pebble beach, and fishing boats bobbing in the port. It’s a coastal town full of Italian character, where a seafood dinner on the waterfront followed by a sunset stroll is all you need for a perfect evening. If you want to plan your visit right, our things to do in Camogli Italy guide will show you the best spots to eat, walk, and soak in the view.
4- Unwind in Sestri Levante’s Bay of Silence
Sestri Levante is a coastal treasure with not one but two scenic bays: Baia delle Favole and the magical Bay of Silence. Golden sands meet pastel façades, fishing boats rock gently in the water, and the pace slows to pure Riviera bliss. Spend your days swimming, sipping aperitivi on the promenade, or wandering through its historic streets lined with trattorias and artisan shops. Thanks to its prime location, Sestri Levante is also the perfect launchpad for exploring Cinque Terre, Portofino, and the hidden gems of the eastern Ligurian Riviera.
From secret sunset spots to the best gelato by the bay, here’s your ultimate guide to visit Sestri Levante Italy.
5- Discover Genoa’s Grand Palaces and charm
Genoa (Genova) blends raw maritime character with grand baroque elegance. Once one of the most powerful maritime republics in the Mediterranean, the city’s UNESCO-listed “Le Strade Nuove and the system of the Palazzi dei Rolli” showcase opulent palaces from the 16th and 17th centuries. Stroll along Via Garibaldi to step back into aristocratic Liguria, then dive into the city’s buzzing food scene, from fragrant focaccia to just-caught seafood in the old port. Between bustling markets, historic churches, and panoramic waterfront walks, Genoa is a perfect mix of history, culture, and culinary discovery. Don’t forget to discover a Genoa winery during your trip!
Sail through centuries of history and flavour with our insider’s guide to things to do in Genoa.
6- Experience maritime magic in Santa Margherita Ligure
This palm-lined gem near Portofino is one of Liguria’s top picks for travelers seeking a relaxed yet refined seaside vibe. Spend your days savoring fresh seafood, browsing chic boutiques, and taking boat trips around the glittering Tigullio Gulf. With its elegant waterfront, historic villas, and a fraction of the crowds found in other Riviera hotspots, Santa Margherita Ligure is an excellent base for soaking up Mediterranean charm at your own pace.
7- Relax in the art deco glamour of Sanremo
Famous for its casino, palm-lined boulevards, and flower-filled promenades, Sanremo Italy mixes Italian Riviera glamour with a rich past. Close to the French border, it’s a great base for exploring nearby Ventimiglia or even hopping over to Nice for the day. Between shopping and seaside walks, make time to wander La Pigna, the old town, where winding medieval alleys lead to sweeping views over the coast.
8- Step into a fairytale in Dolceacqua
Dolceacqua is a storybook medieval village crowned by castle ruins and linked by a graceful arched stone bridge that’s inspired artists for generations. Known for its Rossese wine, this quiet gem also serves up delicious local dishes drizzled with golden Ligurian olive oil. With its cobbled lanes, intimate trattorias, and laid-back atmosphere, Dolceacqua is the perfect escape from the busy coast, especially if you’re here for good wine and even better views.
9- Soak in the sea at Monterosso’s sandy beaches
The largest of the Cinque Terre villages, Monterosso al Mare stands out for its wide sandy beaches and classic Ligurian beach clubs, perfect for a lazy afternoon by the sea. Wander through its charming old town, climb up to hillside viewpoints, and then settle in at a seaside trattoria. Pair a glass of crisp local wine with a plate of fresh pesto pasta, and you’ve got the ultimate Monterosso moment with the Ligurian Sea right at your feet.
10- Delight in authentic tastings
Cantina Capellini will give you one of the most memorable wine experiences in the Cinque Terre. Set high on terraced cliffs overlooking the Ligurian Sea, this family-run estate welcomes you to wander through steep, sun-soaked vineyards while learning the secrets of traditional hillside winemaking. The visit wraps up with a relaxed tasting of their award-winning Sciacchetrà, paired with fresh regional bites. It’s a must for anyone combining a love of wine with the breathtaking scenery of Liguria.
10- Enjoy local cuisine and olive oil in La Spezia
Often skipped by travelers rushing to Cinque Terre, La Spezia is a destination worth slowing down for. This bustling port city brims with flavor, from lively markets piled high with local olive oil, farinata, and the freshest seafood, to cozy wine bars pouring crisp Vermentino from nearby hills. It’s an easy, affordable base for exploring the Ligurian coast, and a great place to experience authentic local life between your coastal adventures.
See why this beautiful town is more than just a stopover with our insider guide to the best things to do in La Spezia.
11- Hike to the Church of San Pietro in Portovenere
Porto Venere (or Portovenere) is a romantic gem on the Ligurian coast and shares UNESCO World Heritage status with Cinque Terre. Stroll its colorful waterfront before following the cliffside path to the Church of San Pietro, perched dramatically above the sea. From here, the views of Palmaria Island and the turquoise Ligurian waters are nothing short of breathtaking, making it one of the coast’s most atmospheric and inspiring spots.
12- Take a day trip to Lerici’s castle and beaches
Perched where Liguria meets Tuscany, Lerici is a picturesque coastal town with a rich literary past, once inspiring poets like Byron and Shelley. Its imposing waterfront castle sets the stage for scenic seaside walks, while sheltered beaches offer a relaxing escape from busier resort towns. With a charming old town, inviting cafes, and calm waters perfect for a swim, Lerici is an easy and rewarding day trip along the Ligurian coast.
Plan the perfect seaside escape, discover all the best tips in our guide to visiting Lerici Italy.
13- Admire clifftop sunsets in Manarola
Manarola is pure magic, built vertically into the rock with colorful homes and seafront cafés clinging to the cliff. It’s one of those places that steals your heart at first sight, and a must on any list of things to do in Manarola. Time your visit for sunset, when the village glows gold and the sea turns deep blue, best enjoyed with a glass of local Sciacchetrà in hand, Italian Riviera romance at its finest.
14- Marvel at the mosaic of colors in Riomaggiore
Riomaggiore, the southern gateway to Cinque Terre, is a cascade of colorful houses spilling down steep cliffs into a tiny, dramatic harbor. Wander its winding alleys, watch fishermen tending their boats, and linger at the rocky waterfront for unbeatable photo opportunities. Early mornings are wonderfully quiet, perfect for enjoying the views from one of the village’s high terraces before the day-trippers arrive.
From sunrise over the harbor to secret cliffside views, our guide to the best things to do in Riomaggiore will have you seeing the village like a local.
15- Travel back in time at Finale Ligure’s medieval quarter
Finale Ligure, set along the western Ligurian Riviera, blends golden sandy beaches with a captivating old town of Renaissance churches, arched passageways, and bustling piazzas. Between relaxing on the shore and wandering its labyrinth of narrow streets, you’ll uncover charming cafés, artisan shops, and glimpses of centuries-old history. Surrounded by scenic cliffs and Mediterranean greenery, it’s a destination that balances beach life with rich cultural heritage.
Plan your perfect coastal escape with our guide and visit Finale Ligure!
16- Savor coffee in an elegant Rapallo Café
Rapallo combines the easygoing charm of a beach resort with a dash of history, thanks to its seafront castle and palm-lined promenades. It’s the kind of place where coffeehouse culture hums year-round, and hopping between nearby gems like Santa Margherita Ligure and Camogli is as simple as a short train or boat ride. For more inspiration on making the most of your trip, check out our complete guide to visit Rapallo Italy.
Good to know before visiting Liguria
What are the best towns to visit in Liguria?
Liguria offers a remarkable variety of picturesque towns along the Italian Riviera, each with its own unique charm. Some of the best towns to visit include:
- Portofino – A glamorous fishing village known for pastel-colored houses, a scenic harbor, and upscale dining.
- Camogli – A romantic seaside town with historical charm, colorful buildings, and excellent seafood.
- Santa Margherita Ligure – A laid-back Riviera town with elegant villas, palm-lined promenades, and stylish beaches.
- Cinque Terre (Monterosso, Vernazza, Corniglia, Manarola, Riomaggiore) – Technically five villages, each offering dramatic coastal views, hiking trails, and charming streets.
- Sestri Levante – Famous for its dual bays: the Bay of Silence and the Bay of Fables.
What is the most beautiful village in Liguria?
Vernazza, one of the Cinque Terre villages, is often considered the most beautiful village in Liguria. Its cliff-side pastel houses, picturesque harbor, and historic castle overlooking the sea make it an extraordinary destination for photographers and romance seekers.
What is the most beautiful part of Liguria?
The stretch of Ligurian coast encompassing the Cinque Terre and the Gulf of Tigullio (including Portofino and Santa Margherita Ligure) is typically regarded as the most beautiful. This region features dramatic cliffs, turquoise waters, lush vineyards, and postcard-worthy villages.
Where should I stay in Liguria?
It depends on your travel style. For luxury and glamour, stay in Portofino. For a more affordable and central base with excellent train connections, consider La Spezia. If you’re looking for romantic beachfront charm, try Camogli or Sestri Levante. Families and couples also enjoy Santa Margherita Ligure for its mix of leisure and accessibility.
What are the best hotels in Liguria?
- Belmond Hotel Splendido, Portofino – A luxury icon with world-class views and impeccable service.
- Grand Hotel Miramare, Santa Margherita Ligure – A classic Riviera hotel with sea views and lush gardens.
- Hotel Cenobio Dei Dogi, Camogli – Set right on the beach, offering stunning views and elegant comfort.
- La Torretta Lodge, Manarola (Cinque Terre) – A boutique stay with personalized service and panoramic terraces.
What are the best restaurants in Liguria?
- Ristorante Da U Batti, Santa Margherita Ligure – Famous for its seafood pasta, particularly the shrimp spaghetti.Trattoria dal Billy, Manarola – A beloved spot for seafood and cliffside views in the Cinque Terre.Ostaia da o Sigu, Camogli – A traditional Ligurian eatery offering trofie al pesto and local anchovies.Ristorante La Cantina di Miky, Monterosso – Committed to slow food and Ligurian specialties in the heart of the Cinque Terre.
What are the most beautiful towns on the Ligurian coast?
Beyond the well-known Cinque Terre villages, other stunning towns include:
- Tellaro – A hidden gem near Lerici with cobbled streets and seafront church views.
- Bordighera – Known for its palm trees, gardens, and Belle Époque villas.
- Finale Ligure – A paradise for both beach lovers and outdoor enthusiasts, with medieval architecture and climbing routes.
- Dolceacqua – Inland but close to the coast, it charms visitors with its medieval bridge and castle.
Are there charming villages near Genoa worth visiting?
Yes, several lovely villages are an easy day trip from Genoa:
- Boccadasse – A former fishing village now part of Genoa, retaining its colorful houses and relaxed vibe.
- Nervi – Featuring scenic cliffside walks and well-kept parks like the Parchi di Nervi.
- Recco – Renowned for its focaccia al formaggio (cheese-filled flatbread), a regional specialty.
What is the prettiest town on the Italian Riviera?
Many consider Portofino the prettiest town on the Italian Riviera due to its picturesque harbor, colorful facades, and luxury boutiques tucked into a natural crescent bay framed by lush hills.
Is Portovenere worth visiting?
Yes, absolutely. Though not part of the Cinque Terre, Portovenere offers equally stunning coastal scenery with fewer crowds. Its castle, church overlooking the sea, and dramatic cliffs make it a UNESCO World Heritage Site well worth exploring.
