Unmissable Things to Do in Jerez de la Frontera

If you’re planning a trip through Southern Spain and looking for a soulful city rich in tradition, flavor, and the heartbeat of Andalusia, look no further than Jerez de la Frontera. Famous for its world-renowned sherry, equestrian heritage, historic alcázar, and bustling tabancos, Jerez truly captures the essence of Andalusian culture. Whether you’re coming for a sherry tasting, a flamenco show, or wandering cobblestone streets and Moorish fortresses, there’s no shortage of sensational things to do in Jerez de la Frontera, including embarking on a memorable wine tour in Andalusia’s sherry capital. Ideally located between Seville and Cádiz, it makes for a worthy destination on its own or a perfect day trip from Seville.

What are the best things to see in Jerez de la Frontera?

Explore the Alcázar of Jerez de la Frontera

Step into the 13th century at the Moorish Alcázar, one of the most iconic sites in Jerez. Wander through peaceful courtyards, admire the original Arab baths, and experience the unique camera obscura that projects a live panoramic view of the city. From the top of the tower, you’ll enjoy stunning views of the Cathedral and the rooftops of Jerez. If you’re exploring the city for the first time, this is a must-see that will ground you in its rich, layered history.

Wander into the iconic González Byass

If you’re curious about sherry, make sure your journey through Jerez de la Frontera includes a visit to González Byass, the legendary bodega behind the iconic Tío Pepe. Founded in 1835, this historic estate invites you into vine-draped courtyards, atmospheric aging cellars, and the famous Calle Ciegos, a favorite photo spot. As one of the pillars of the Sherry Triangle, González Byass offers more than a tasting, it’s a full immersion into wine heritage.

Witness the elegance of Andalusian Horses at the Royal School

Attending a horse show at the Royal Andalusian School of Equestrian Art is truly one of the top things to do in Jerez de la Frontera. You’ll watch majestic horses perform choreographed routines with grace and precision, guided by riders in traditional 18th-century attire. This unforgettable display of horsemanship and heritage it’s a powerful mix of equestrian art and culture!

Enjoy a flamenco show in a traditional tabanco

Jerez is the cradle of flamenco, and there’s no better place to feel its raw emotion. Head to one of the city’s intimate tabancos, traditional sherry taverns, for a front-row seat to the passion, rhythm, and drama of this iconic art form. In neighborhoods like San Miguel, the birthplace of many legends, you’ll find nightly performances in bars and restaurants where locals gather. If you’re looking to truly immerse yourself in the culture, experiencing flamenco in Jerez, with a glass of sherry in hand, is as authentic as it gets.

Walk into the Cathedral of Jerez de la Frontera

Also known as the Catedral de Jerez, this Baroque and Gothic masterpiece stands on the site of a former mosque, blending centuries of religious and architectural history. As you approach, the towering bell tower commands attention, but it’s the interior that truly impresses. Step inside to admire intricate altarpieces, vaulted ceilings, and notable religious artwork. Don’t miss the serene courtyard filled with orange trees, an ideal spot for a quiet pause in the heart of Jerez.

Relax at Plaza del Arenal

Plaza del Arenal is the beating heart of Jerez de la Frontera. Whether you’re stopping for a coffee, soaking up the sun on a café terrace, or simply people-watching, this lively square offers the perfect break between visits. Framed by elegant architecture and buzzing with local energy, it’s just steps away from major attractions like the Alcázar and the city’s famed tabancos.

Taste Jerez at the Mercado Central for local life

Food lover? Don’t miss the Mercado Central de Abastos, one of the liveliest markets in Andalusia. Right in the heart of Jerez de la Frontera, this 19th-century gem invites you to stroll past stalls brimming with fresh seafood, cured meats, olives, and fragrant Andalusian spices. Grab a tapa, chat with friendly vendors, and discover which sherry pairs best with your market finds.

Wander the streets around Calle Larga and Gallo Azul

After exploring Jerez’s historic landmarks, take a stroll down Calle Larga, the city’s main shopping street. Lined with fashionable boutiques, cozy cafés, and anchored by the iconic Gallo Azul building, it’s a great place to unwind, browse local shops, or stop for a tapa. Whether you’re hunting for souvenirs or simply soaking up the city’s lively vibe, this bustling avenue offers a perfect blend of modern flair and Andalusian charm.

Best Things to Do Around Jerez de la Frontera

Explore the heart of Andalusian wine culture

One of the best things to do in Jerez de la Frontera is to visit Bodegas Páez Morilla, a historic bodega that brings the magic of sherry to life. Located right in the city center, this family-run estate invites you behind the scenes for an immersive experience, think museum strolls, walks among fragrant vinegar and sherry casks, and tastings that awaken your palate. It’s not just a tour, it’s a journey through flavor and tradition. If you’re passionate about wine or simply curious, this is a perfect starting point for your wine tour through Andalusia.

Discover the Sherry triangle and tour its most iconic Bodegas

Just outside Jerez de la Frontera lies the legendary Sherry Triangle, the heartland of sherry production in Andalusia. This region includes the towns of El Puerto de Santa María and Sanlúcar de Barrameda, both just a 30–40 minute drive from Jerez. Each town boasts historic bodegas where you can enjoy immersive tastings, cellar tours, and learn about the traditional solera aging system. As the global capital of sherry, Jerez is the perfect starting point for discovering this UNESCO-recognized winemaking tradition.

Discover the Tierra de Cádiz region

If you’re a wine lover exploring Jerez de la Frontera, make time for a scenic 45-minute drive through the Tierra de Cádiz wine region. This sun-soaked corner of Spain isn’t just about sherry, Jerez is also home to remarkable still wines made from native grapes like Palomino and Tintilla de Rota. As you explore Cádiz wine country, you’ll find yourself wandering through family-run vineyards, enjoying guided tastings, and savoring local food under the spanish sun. It’s the perfect way to add depth to your trip and experience the rich flavors that define the region.

Wander the whitewashed streets of Arcos de la Frontera

A 40-minute drive inland from Jerez de la Frontera brings you to Arcos de la Frontera, one of the most striking “pueblos blancos” in Andalusia. Dramatically perched on a sandstone ridge above the Guadalete River, this village offers sweeping views, Moorish-influenced architecture, and a labyrinth of cobbled streets that tell centuries of history. Arcos is indeed an ideal day trip for travelers eager to sightsee, relax over coffee in a sunny courtyard, and uncover the rich cultural layers. Don’t miss the view from Basilica de Santa María or a walk near the remains of its 11th-century Moorish castle, now partially integrated into private residences.

Stroll the historic charms of Cádiz

Just 40 minutes southwest of Jerez de la Frontera by car or train, the city awaits with its unique blend of ancient charm and vibrant seaside culture. Spend your day strolling along beachfront promenades, exploring historic neighborhoods like La Viña, and discovering landmarks around Plaza de la Catedral. Be sure to stop for tapas or fresh seafood by the harbor and, if you can, stay for a sunset drink with a view of the Atlantic.

Discover the best things to do in Cádiz Spain!

Visit Seville and Experience Andalusian Culture

If you’re planning a day trip from Jerez de la Frontera, Sevilla is just a 1-hour and 15-minute train ride away and offers a captivating mix of culture and flavor. Wander through the majestic Alcázar, catch the raw emotion of a live flamenco show, and enjoy a tapa crawl in some of the city’s most traditional eateries. For wine enthusiasts like you, Sevilla also boasts excellent regional tastings and cellar tours that reflect the rich winemaking traditions of Andalusia. Whether you’re staying for a few hours or longer, Sevilla wineries wraps you in the authentic soul of southern Spain, one of the most rewarding things to do around Jerez de la Frontera.

Dont’ miss our guide and discover the best things to do in Sevilla!

Good to Know before visiting Jerez de la Frontera