If you’re into history, castles, and a good glass of wine, Puglia is calling your name. This sun-drenched region in southern Italy is packed with medieval towns, seaside fortresses, and stunning landmarks like Castel del Monte, all surrounded by endless olive groves and blue horizons. Between exploring cliffside gems like Vieste and soaking up the local charm, make sure to stop by the best Puglia wineries for a taste of rich reds and crisp whites straight from the source. From where to eat and stay to the must-see castles and coastlines, this guide will help you make the most of your Puglia getaway, no stress, just sunshine, history, and incredible wine.
What are the best things to do in Puglia?
Stroll through the whitewashed charm of Ostuni
Perched high above the Adriatic, Ostuni, the “White City”, is pure southern Italy magic. Its maze of cobbled alleys twists past whitewashed homes, boutique shops, and sun-drenched terraces that invite you to linger a little longer. Start your walk at the Cathedral of Santa Maria Assunta, then lose yourself in the old town’s rhythm, laundry swaying from balconies, the scent of olive oil and lemon drifting through the air. Grab a spritz or a local tarallo snack in Piazza della Libertà and watch as life unfolds slowly, beautifully. As sunset paints the limestone walls gold and pink, Ostuni becomes a dreamscape.
Want to make the most of your visit? Check out our complete guide to the best things to do in Ostuni.
Discover the iconic Trulli of Alberobello
No trip to Puglia is complete without exploring Alberobello, a UNESCO World Heritage Site that feels straight out of a storybook. Its cone-shaped trulli houses, built from white limestone without mortar, create a one-of-a-kind skyline that captures the magic of southern Italy. Wander through Rione Monti, where hundreds of these dwellings line narrow cobbled streets, each hiding something new: a tiny boutique, a local wine shop, or a rooftop terrace with sweeping views. Stop for a glass of cool Prosecco and let the charm of this enchanting town sink in.
Curious to plan your visit? Don’t miss our guide to the best things to do in Alberobello.
Fall in love with coastal Polignano a Mare
Carved into soaring limestone cliffs, Polignano a Mare is the kind of place that makes you stop and stare. The turquoise sea crashes below, balconies hang over the edge of the rock, and every corner feels made for postcards. Spend the day swimming in hidden coves, sunbathing on Lama Monachile Beach, or, if you’re feeling brave, try a cliff dive into the crystal-clear water. When hunger strikes, grab a cup of gelato al caffè speciale, the town’s signature blend of espresso, amaretto, and cream that tastes like summer in a spoon.
Ready to explore? Check out our guide to the best things to do in Polignano a Mare.
Step Back in Time in Lecce
With its golden stone façades and lavish baroque details, Lecce, often called the “Florence of the South”, is a living work of art. Wander through Piazza Sant’Oronzo, marvel at the Basilica di Santa Croce, and peek into workshops where artisans shape delicate papier-mâché by hand. Between sightseeing stops, treat yourself to a wine tasting in Lecce, where local Primitivo and Negroamaro wines pair perfectly with the region’s rustic dishes. As night falls, the city comes alive with music, open-air dining, and that unmistakable southern warmth.
Need some inspiration? Discover our full guide to the best things to do in Lecce Italy!
Unwind in the seaside beauty of Vieste
Perched on the rugged Gargano Peninsula, Vieste is where Puglia’s wild beauty truly shines and one of the top things to do in Puglia. Sheer white cliffs rise over turquoise waters, fishing boats bob in the harbor, and every breeze smells like sea salt and fresh focaccia. Hop on a boat to explore the White Grotto, spend the afternoon unwinding on Spiaggia di Pizzomunno, or wander the old town’s sunlit alleys for a glimpse of everyday coastal life. With its easy rhythm and breathtaking views, Vieste is the kind of place that lingers long after you leave.
Discover our full guide to the best things to do in Vieste Italy!
Wander through Bari’s historic heart
Bustling, flavorful, and full of character, Bari is Puglia’s vibrant seaside capital. Start in Bari Vecchia, the old town, where grandmothers roll orecchiette by hand in doorways and the scent of tomato sauce fills the narrow streets. Visit the Basilica di San Nicola, shop the boutiques of Via Sparano, and take a sunset stroll along the seafront promenade. For a perfect evening, sit down at a harborside trattoria for fresh seafood paired with Bari wine tastings that celebrate the region’s rich coastal terroir.
Planning your visit? Check out our guide to the best things to do in Bari Italy for food, culture, and unforgettable local flavor.
Admire the views in Locorotondo
Known as one of Italy’s “Borghi più belli” (Most Beautiful Villages), Locorotondo is a dreamy hilltop town that looks like it was built for slow travel. Its perfectly circular layout, whitewashed houses, and balconies overflowing with flowers make it one of the most photogenic spots in Puglia. Wander through quiet lanes, enjoy sweeping views of the Valle d’Itria, and stop at nearby Puglia wineries to sip crisp Locorotondo DOC wines under the sun.
Need ideas for your trip? Discover our full guide to the best things to do in Locorotondo Italy and fall in love with this little slice of southern paradise.
Taste the soul of southern Italy through its wines
When it comes to unforgettable things to do in Puglia, exploring its incredible wine culture should be at the top of your list. The region’s vineyards stretch across sun-drenched hills and coastal plains, producing some of Italy’s most distinctive wines. From bold Primitivo di Manduria and rich Negroamaro to crisp Locorotondo DOC and aromatic Fiano, every glass captures the warmth and soul of southern Italy. A visit to local wineries isn’t just about tasting, it’s about meeting passionate winemakers who’ve turned family tradition into liquid art. Pair these wines with creamy burrata, handmade orecchiette, or grilled seafood, and you’ll discover that one of the best things to do in Puglia is simply to sip, savor, and soak up the sunshine.
What are the best things to do around Puglia?
Discover the charm of Matera
Just about 1.5 hours from central Puglia, Matera in the neighboring region of Basilicata is one of Italy’s most extraordinary cities and an easy day trip worth every minute. Known for its Sassi cave dwellings, carved directly into limestone cliffs, Matera offers a breathtaking glimpse into the country’s ancient past. Stroll through winding stone alleys, explore centuries-old rock churches, and take in panoramic views that glow gold as the sun sets. Beyond its history, the area surrounding Matera is home to charming Matera wineries, where you can sample full-bodied reds and crisp whites from this unique terroir.
Check out our full guide on the best things to do in Matera Italy to make the most of your visit.
Visit the UNESCO Prosecco Hills
A few hours north, the rolling Prosecco Hills of Veneto offer the ultimate blend of scenery and flavor. Here, vineyards climb steep slopes, producing Italy’s most beloved sparkling wine. Enjoy a leisurely drive along the Prosecco Road, stop for tastings at family-run estates, and savor local food pairings overlooking panoramic views. For wine lovers, this is one of the most memorable things to do around Puglia, combining culture, nature, and bubbles in one unforgettable experience.
Experience the magic of Naples
If you’re craving a little more buzz, a road trip to Naples, about 3.5 to 4 hours from Puglia, is an unforgettable adventure. This vibrant southern city bursts with history, flavor, and energy at every corner. Wander through its lively markets, visit the Naples National Archaeological Museum, and taste authentic Neapolitan pizza where it was first created. Between cultural stops, join one of the local Naples wine tours to discover volcanic wines born from the slopes of Mount Vesuvius bold, mineral, and unlike anything else in Italy. From there, continue toward the Amalfi Coast, where pastel-colored towns like Positano and Amalfi tumble down the cliffs in picture-perfect beauty.
Check out our complete guide to the Best things to do in Naples for the perfect mix of history, food, and seaside charm.
Good to know before visiting Puglia
When is the best time to visit Puglia?
The best time to visit Puglia is from May to October, when the weather is warm, beaches are at their best, and festivals bring towns to life. For fewer crowds and cooler temperatures, aim for May–June or September–October.
How many days do you need in Puglia?
To get a real taste of the region, plan at least 5 to 7 days. That gives you time to explore the coast, visit towns like Alberobello, Ostuni, and Lecce, and enjoy a few Puglia wineries without rushing.
How do you get to Puglia?
Puglia has two main airports: Bari Karol Wojtyła Airport in the north and Brindisi Airport in the south. Both are well connected by trains, buses, and car rentals, and driving is the best way to explore at your own pace.
Do you need a car to explore Puglia?
Yes, a car makes your trip much easier. Many of Puglia’s most beautiful towns and beaches are spread out and not always connected by direct train routes. Roads are scenic and easy to navigate.
What food is Puglia famous for?
Puglia is a foodie’s dream! Don’t miss orecchiette pasta, burrata cheese, olive oil, fresh seafood, and focaccia barese. Pair your meals with a local Primitivo or Negroamaro wine for the full experience.
What are the best hotels in Puglia?
– Masseria Le Lamie: Located 33 mi from Brindisi Airport, Masseria Le Lamie is near attractions such as Taranto Cathedral (16 mi) and Castello Aragonese (17 mi)
– Borgo dei Lecci Puglia: Located 39 mi from Brindisi Airport, the property is near attractions such as San Domenico Golf (8.7 mi) and Trullo Sovrano (7.5 mi)
– Dimorae Camà : The property features a hot tub, outdoor seating area, picnic spots
– Agriturismo Tenuta del Grillaio : griturismo Tenuta del Grillaio in Acquaviva delle Fonti offers a farm stay experience with a sun terrace, garden, and free WiFi.
What are the best restaurants in Puglia?
– Grotta Palazzese, Polignano a Mare — Dining in a cave carved into the cliffside, overlooking the sea. Spectacular views, refined dishes, and ambiance that’s part of the attraction itself.
– Taverna del Porto, Tricase — A coastal escape with fresh seafood, rustic style, and direct views of the sea. Ideal for a relaxed yet memorable meal.
– Osteria Del Tempo Perso, Ostuni — Elegant but unassuming, combining Puglian tradition with creativity in a charming, cave-like space.
– Ristorante La Vecchia Terrazza, Ostuni — Offers classic Puglian dishes with a view: perfect for sunset dinners with seafood and local vibes.
– Origano Cibo e Vino, Minervino di Lecce — In the Salento area, this spot blends cuisine and wine, pairing dishes with local vintages in a thoughtful menu.
What are the best things to do in Puglia?
Some of the best things to do in Puglia include exploring the fairytale trulli houses of Alberobello, relaxing on the sun-drenched beaches of Polignano a Mare, and wandering the whitewashed streets of Ostuni. Don’t miss a visit to Lecce, known as the “Florence of the South,” or a tasting at local vineyards to sample Puglia’s famous Primitivo and Negroamaro wines. Whether you love history, food, or stunning coastal views, you’ll never run out of incredible things to do in Puglia.
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